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Produce "entertaining content on the theme of the inadequacy of the Liberal NBN plan".
The deal was being spruiked by Naked Communications, the online and youth focused advertising agency for Labor's re election campaign. Naked also works for Coca Cola and Sony.
Provide "access to pro Labor or pro NBN talent". Since being contacted by Fairfax, Mr Rolfe said Labor had advised him that "the matters outlined in the document are not to be progressed". Emails reveal that Naked Communications' Mr Kavanagh pushed the bargain vigorously with Gorman.
The deal, which also encouraged journalists to produce "entertaining content on the theme of the inadequacy of the Liberal NBN plan", was rejected on ethical grounds by Fairfax Media's popular culture website, TheVine.
Labor Party advertising agency that offered 'exclusive' interviews with Kevin Rudd in exchange for free Gucci Belt Green And Red
Mr Kavanagh told Gorman that their agreement was based on "partnership and as such, we expect both parties to extract the requisite value".
Both Labor and Naked Communications said that communication with the Prime Minister's Office did not take place.
in the world we would do that for.''
Ad agency sacked for
Provide free advertising space on websites/networks for youth focused advertising (related to Labor's election campaign).
The briefing document carries Labor branding and sets out the conditions for the "Kevin interview". A senior advertising executive described the considerations listed in the document as "gobsmacking". It encouraged editors to do the following in exchange for 10 minutes "one on one" with Mr Rudd:
The Labor Party advertising agency that offered "exclusive" interviews with Kevin Rudd in exchange for free pro Labor advertising and editorial on youth websites has been sacked on the orders of the Prime Minister.
Provide "inventory and/or editorial for campaign activity".
pro Labor advertising and editorial on youth websites has been sacked on the orders of the Prime Minister.
After being told it was "not appropriate" to demand free advertising for access to Mr Rudd, Mr Kavanagh replied: Gucci Belt Green "To be honest we're pretty disappointed that you would be unable to facilitate this.
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"No news from the PMO as yet but we'll keep you updated," Mr Kavanagh wrote.
Gorman said she was "shocked" by the demand. "If the Kardashians asked for big advertisements in exchange for an interview with Kim, I would laugh and hang up the phone," she said. "There is no one Hermes Belts Cheap
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Labor's national secretary, George Wright, who is in charge of the election campaign, said he had never seen the advertising for access deal, despite the document carrying Labor Party branding. After being told his deal for access to Mr Rudd was unethical, Naked Communications executive Nick Kavanagh discussed a compromise arrangement with TheVine's editor, Alyx Gorman.
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"We have offered your organisation a unique opportunity [access to Mr Rudd] yet you're unable to provide us with any advertising support in return?"
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