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These days, a small business needs every ounce of marketing muscle they can get. What words do you use to describe your business, your products or your services?The header or slogan should speak directly to your customer and distinguish your business from the rest. Remember your card will likely be on a bulletin board or in a Rolodex with a few other competitors. This small bit of text could mean the difference between a new client or unseen revenue.
One of the most frequent requests I have heard throughout my career is "May I have your card?" Whether it's a sales call or business to business (B2B) networking, the practice of swapping business cards is the most common way to make an introduction. So why do so many merchant level salespeople (MLSs) arrive at meetings and trade shows without them?I'm always surprised when, during the "get to know you" part of a committee meeting, someone in the room announces they have "forgotten their cards". Or when someone visits our booth at a trade show and is unable to leave a card because they don't have any with them. In sales, forgetting your business cards is Ferragamo Belt Dust Bag
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like forgetting your pants.
fresh and flat. If they look worn or dirty, pitch 'em. You should be able to quick draw your card faster than Gun smoke's Matt Dillon. Leave it everywhere. More ad exposure leads to more business. "Clutter" is not very professional. Pick paper colors that are monotone (one color) or that have a nice edging in a complementary color.
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Give people a reason to have on to your card, Include something unique on the back of it a calendar, a list of Michael Kors Belt Buckle your services, important measurements, or anything and everything relevant to your industry. You ought to too print a coupon on it, and ask them to provide the card with their order, so yet again properties have a rationale to stay your card. At the same time, you will make them feel appreciated. Your workers are half of your network, so use this networks to generate business for your company.
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Balance is the key. Choose a template with a smaller or less complex image when you have a lot of words to include on your card. That small piece of paper represents years of planning and effort and hard work and dreams. Your business card, the one you're so proud of, is just another advertisement. another piece of clutter to file.
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