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After a hard early life, following the early death of his father, Lord started out as a trainee draughtsman for Courtaulds in Coventry, before moving into Versace Belt Medusa Head Gold
These multifunctional machine tools were used to perform a variety of tasks, such as putting different sized holed in a cylinder block and transferring the components around the machine, so it could all be done with one piece of equipment.
"He saw the American market as an opportunity to sell a second car. He realised they were never going to beat the Americans at their own game.
"He had the vision he knew what was required," he said. "His skills were his vision, his dynamism, his marketing skills and some of his ideas were quite avant garde.
"But with sons and daughters and wives, here was an opportunity to sell a second car."
It is one of many memorable quotes of Lord's discovered by Martyn Nutland while trying to find out more about the man in order to write a biography.
It was in the post war years where Lord made his biggest strides as an industrialist, getting ahead of the game with a car that was "all new" rather than the "throwbacks to 1939" that others were selling, according to Mr Nutland.
Adopted Brummie Leonard Lord and how he gave the world the Mini
"The idea was to earn dollars and the vast majority went to the US. Sales produced nearly 90 million worth of dollars which was a huge amount and more than any other British industrialist achieved.
One of the interesting things he discovered about Lord was that he made a conscious effort to develop a Birmingham accent.
Mr Nutland believes Lord was a facilitator rather than an engineer.
He said: "He designed an engine for proposed British Jeep which never happened but it was eminently suitable for a motor car, which ended up being the first new British car after the war."
His big break was landing a job with Morris Engines in Coventry and there he made his first big achievement, redesigning Morris's transfer machines.
Sir Leonard Lord inspects the engine of the Austin Seven car
"He transformed the place entirely. He turned the thing on its head and bruised a few toes along the way of course. He shot from the hip and there were casualties as you would expect."
The Austin A40 was Britain's first all new post war family car.
"He wasn't born in Birmingham, he was a Coventry boy," added Mr Nutland. "But he thought of himself as a Brummie and even cultivated the Birmingham brogue and it is there when you hear his voice. He was very proud of that and wanted to be a part of the Birmingham community."
new family car of the post war period, that grew into the A40 Somerset.
He famously fell out with William Morris, the founder of the Morris Motors, and made no bones of his desire to get one over on his one time mentor.
Morris already had the machines but they didn't work well and the redesign helped the company produce cars in the volume that turned the company into the biggest manufacturer in Europe. "William Morris was so impressed, he moved Leonard Lord to Wolseley Motors in Birmingham, which he had bought as a bankrupt company in 1927," said Mr Nutland. "He reorganised that very successfully. Running on from that success, Morris put him in charge of the whole Morris empire." Theories about their falling out vary, thought the traditional view was that it was about money, with Lord wanting a bigger share of the profits but Mr Nutland thinks it likely it was friction over the Shadow Factory scheme where the Government was trying to establish factories to build aircraft in anticipation of war.
"All you could ever find out about him was the fact he smoked a lot, swore a lot and nothing much else," said Mr Nutland. "I started to get more information and some quotes. Two that stood out are "we are not in business to make motor cars we are in business to make money" and "if the door's not openm kick it open."
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Morris wanted to build entire engines while the Government wanted different firms making different components and Lord Versace Belts For Men toed the Government line. One of the biggest Shadow Factories the Government wanted was at Austin at Longbridge but Mr Nutland believes as Herbert Austin was old, they only wanted someone running infrastructure of that size and importance who was "lively and dynamic and would "drive it forward", which is what Lord did.
At this time, Mr Nutland talks of Lord's "deviousness", who, despite being a highly efficient operator for the Government, also had one eye on the future. One such example was offering to build the engine for a British version of the Jeep.
"They produced everything from Hurricane fighters to Lancaster bombers, and many others like the Stirling and Horsa glider, as well as lorries, tin helmets, jerrycans and magazines."
Lord had worked for Morris from 1922 until 1936 but after their fallout he proclaimed: "I am going to take that business at Cowley apart brick by bloody brick."
"He produced A40 Devon and Dorset, the first all Louis Vuitton Belts Brown
A new book is aiming to lift the lid on Leonard Lord, the man who ran Longbridge in the wake of Herbert Austin, but who remains an unsung hero of 20th century industry. Enda MullenLeonard Lord, who contributed more revenue to the dollar starved UK economy post World War Two than any other industrialist, was probably not a person to cross lightly.
His transformation of Austin was significant too, when he arrived in 1938 it was "a moribund company" says Mr Nutland.
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